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Cross-media design and community management Hamburg, 11 July 2013 pilot has a pitch the ARD budgets from the first”, the community campaigns ARD & ZDF and des Bayerischen Rundfunks defended. At the same time, the Hamburg agency group could also convince the Mitteldeutscher Rundfunk (MDR) in a pitch of their wide range and win new customers. The media mix of campaigns stretches from print through online, mobile and out-of-home to the cinema advertising and social media projects. Cooperations of ARD TV station group equity media are also planned. Creative Agency is Thjink, Hamburg. The campaign aims to sharpen the brand image of the ARD TV station as well as to increase the awareness and draw attention to new formats. The focus is the application of formats in the field of information and policy, as well as of own-produced films. In social media pilot has with its full service local service from planning to implementation also convinces and currently assists the eve format cheerful to fatal ‘ in the field of social Media and community management more will soon follow.

Maintained since two competition cycles across all traditional and digital media channels away from pilot the first, the community campaigns of ARD & ZDF were won in a pitch, and early 2013 pilot prevailed again in the pitch for the Bayerischer Rundfunk. Bayerischer Rundfunk on the spot by the Munich-based pilot is maintained to ensure a tight personal Exchange with the customer. For the MDR the MDR donation Gala on the occasion of the tsunami or the application of the MDR Festival summer were implemented as currently already a number of projects. pilot provides us with a very wide range of services from a single source. “Classic media in print, cinema and out-of-home, or the targeting of all digital channels and mobile concepts and implementation services in the field of social media: the Agency has the appropriate specialists and units”, Dietmar Pretzsch, leadership based marketing of ARD, the decision for pilot.

Newspapers build their position as the strongest reach deal on the net from Frankfurt/Main with 27.1 million unique users per month, June 26, 2012 – the newspapers reach two out of five (38.6 percent) Germans with their Web offerings. This corresponds to a distance of 27.1 million unique users in the average month (January-March 2012). So the newspapers maintain range strongest offering on the Internet in their entirety before T-Online and eBay. In the young target group of 14-29 year olds, the range has increased significantly to 62.6 percent. Since the end of last year (cf. AGOF Internet facts 2011-11) is to grow by more than 10 percent alone in this target group. This trend confirms the already, the JIM study last year reported in the fall: young people read more frequently online newspaper.

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. Here, Dean Ornish M.D expresses very clear opinions on the subject. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.